Launch the application on your iPhone or iPad.

Facebook regularly deploys server-side updates. These updates often optimize app performance by reverting media settings to default. The default mode is always "Auto-play on," which helps increase video view metrics. If your app recently updated, you will likely need to manually adjust your preferences again. How to Turn Off Auto-Play on Mobile (Android & iOS)

Facebook has recently unified its video experience, making all video uploads automatically Reels

But Maya was a data obsessive. She dug into Facebook’s new “Attention Analytics” dashboard. The metrics were surreal: 0% Drop-off in the first 3 seconds. Her audience was supposedly watching her entire 18-minute video about mushroom leather.

In the ever-evolving ecosystem of social media, Facebook remains a dominant force for video content. From viral Reels to lengthy Watch episodes, the platform processes billions of video views daily. For the average user, a seamless, effortless viewing experience is the ultimate goal. This is where the concept of comes into play.

Videos will only play when you manually tap the "play" button on them. How to Update Video Autoplay Settings

Sometimes, Facebook updates can reset your preferences, or app glitches can cause videos to continue playing automatically. Settings Reset After an App Update

Scroll down and tap , then select Settings . Scroll down to the Preferences section and tap Media . Locate the Autoplay section.

Maya knew. The fan hadn’t watched. Her phone had watched for her.